Affiliate Sales and Marketing

December 15th, 2006

Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites. Just as the popularity of affiliate marketing has shifted into greater heights, so has…

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10 Secrets of the Super Affiliate Mindset

February 24th, 2006

Contrary to popular belief, super-affiliates don’t really DO things differently than affiliate underachievers. Super-affiliates promote the same products. They use the same SEO techniques. They have the same headaches. And they work just as hard.

But super-affiliates THINK differently. Their minds and attitudes go far beyond the commission check. For them, affiliate marketing is not just a business. It’s a CAREER. And that professional mindset makes a huge difference in how and when they take action in the marketplace.

I’ve worked side by side with many super-affiliates. I’ve even helped create a few. They all share a special kind of mindset. So as you read these 10 characteristics of affiliate super-achievers, ask yourself, “Could I learn to think this way?”

#1 – Super-affiliates think creatively.

You know what you’ll get if you do what everyone else does? You’ll get what they get… only you’ll be splitting it with them, and all their imitators.

In today’s Internet marketplace, you need to be a leader, not a follower. So super-affiliates don’t follow the crowd. They sell TO the crowd. They take the most successful marketing techniques, apply them to selling the most popular products… and then add a unique spin.

It could be as simple as offering one unusual, but highly valuable bonus. It could be as sensible as using low-cost offline marketing, while everyone else is breaking the bank on expensive PPC. It could be as innovative as dumping the sales letter, and substituting a quiz or contest. But super-affiliates always, always, ALWAYS look for ways to be alittle more creative than their competitors.

#2 – Super-affiliates learn the hard stuff.

Less than 10% of people who start their own business are successful. Why? Most fail because they lack direct sales experience, don’t bother with a marketing and business plan, or get into debt promoting products that don’t have a market. In other words, they flunk when they get tested on the really tough aspects of business.

Super-affiliates are different. They learn how to do all the “hard’ things other people shy away from. They learn about selling and they get good at it. They set goals, make daily and weekly plans, and measure their progress. They don’t waste time creating huge content sites unless they have hard evidence that those sites will eventually bring them BUYERS (not just browsers or researchers).

And most of all, they keep their eye on PROFITABILITY. Not just traffic, not just visitors. Super-affiliates look for a return on their investment of time and effort, as well as money.

#3 – Super-affliates follow up.

Most affiliates can attract prospects. A few can convert prospects into customers. But only super-affiliates turn existing customers into repeat customers.

Super-affiliates know that the person who has already bought from you is the most willing prospect for your backend products, upsells, and cross-sells. These current customers are also the cheapest to sell to. So super-affiliates are always thinking of the lifetime value of a customer… and always offering them the best value and deals.

#4 – Super-affiliates give before receiving.

Super-affiliates invest time and money giving something of REAL value. Before they ask for the sale… and before they seal a JV. Maybe they give away useful content. Maybe they offer a valuable resource. Maybe they offer to put in some sweat equity for a piece of the action. Maybe they offer customers a chance to win something… or a smile.

But no matter WHAT they give, super-affiliates do business in a spirit of openness. It’s not about beating the other guy. It’s about networking and making alliances. It’s about viewing the Internet marketplace as one great big “small town.” It’s about saying “let’s talk.” And it’s about putting something – money, effort, or reputation – on the table BEFORE making demands.

#5 – Super-affiliates know how to receive.

Giving is the best first step – but it’s only the beginning. Once they’ve hammered out a deal or given something of value, super-affiliates also know how to take what they rightfully deserve.

That means they don’t just pre-sell… they ASK prospects for the sale. They’re not afraid to capitalize on a good deal. They LIKE profits and don’t apologize for being successful. And if they’re working on a JV, they state their expectations clearly, forthrightly, without a lot of fuss… and don’t de-value their list or reputation with cheesy offers.

Yes, the best super-affiliates receive their just rewards graciously, without throwing their egos around. And they not only say thank you. They look for ways to turn a “thank you” into an opportunity to generate more customer loyalty and more sales down the line.

#6 – Super-affiliates think strategically.

Affiliate marketing isn’t a game of chance. It’s a profession. Super-affiliates are just as savvy about their industry, and just as uninvolved, as other expert professionals.

Which means super-affiliates spend quality time thinking, planning, preparing, and evaluating. They analyze their sites, products, and sales. They try to understand WHY one technique works and another doesn’t. They think about trends and ponder the mentality of their customers.

Bottom line is, super-affiliates LOVE their work.

#7 – Super-affiliates test and analyze.

Profit, profit, profit… super affiliates are hard-headed about profits! They split-test carefully. They think about WHY one ad pulls better than another… and they try to duplicate the results. They analyze their traffic, stats, and user purchase patterns. They’re fanatics about knowing their visitor to sales ratio on a daily basis. And they’re obsessed with ROI.

If you want to say goodbye to the ranks of affiliate underachievers, learn to love the numbers like the super-affiliates do.

#8 – Super-affiliates know when to go for volume over commission.

Here’s a very well-kept secret of some super-affiliates: you can earn a fantastic income from cheap untargeted traffic. Believe it or not, not every super-affiliate is brilliant at creating content or opt-in marketing. Some just concentrate on traffic — more and bigger traffic — and make money off of sheer volume sales and contextual advertising.

Here’s the basic formula, oversimplified of course: Let’s say that on a given web site you get 1000 unique visitors per day, or 30,000 visitors per month. If your average monthly profit from that site is $1500, then each visitor is worth 5 cents ($1500 divided by 30,000 visitors).

So in this example, if you spend 5 cents to attract a visitor, all you can do is break even. But if you can spend a lot less to get a visitor — say only 2 cents — you’ve got the potential to make some terrific profits on cheap traffic! Sure, it’s not going to be tightly niched traffic. But it’s also the kind of traffic that fits well with products that have mass-market mass-appeal, or even commodity products.

#9 – Super-affiliates work a plan.

Successful affiliates have a simple business model: they replicate their success. Once they find something that works, they tweak it slightly, test, evaluate, and repeat. Some of the most profitable affiliate empires follow this simple, repetitive pattern. Consistent effort tends to yield consistent results, especially online, where certain types of marketing (like SEO) take time.

And more importantly, super-affiliates follow a schedule. So much activity per month, so many promotions, so many sales. When they fall short of their goals, they figure out why. If they can’t, they cut their losses and try again.

Working a plan all boils down to discipline. Organization, tracking, and daily project management are a way of life for super-affiliates.

#10 – Super-affiliates never quit.

They may ruthlessly dump under-performing products. They may cut their losses if the profits don’t flow. But super-affiliates don’t give up. They assume that they’re going to have some bumps and hard times. They look at setbacks as essential learning experiences that, in the end, help them build a stronger business.

bio: This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own system that made him over $10,000 in just 60 days. Now, he’s looking for a few students to train one step at a time. Sign up for a FREE course and find out more:
http://www.AffiliateClassroom.com

Affiliate Communication

February 24th, 2006

Communication is Key!
When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate’s web site targets visitors, who may not necessarily view a merchant’s web site, and therefore expands a merchants market. An affiliate may not be able to actively keep up with the merchants product, it is important for a merchant to keep affiliate’s informed about new product information, sales, new releases, links, graphics, promotions and special offers.

Keep in mind, not all affiliates are going to produce a high volume of traffic, and importantly, visitors who want to purchase a merchant’s products or services. The occasional gem makes the time taken well worth your effort. Talk with successful affiliates, find out what they are doing to effectively promote your software, and use that information to assist those affiliates who are not as successful.

Assist affiliates in understanding your product; no one knows your products like you do. For affiliates to drive traffic that will convert to sales, they need to understand the benefits of the product they are marketing. Once an affiliate knows the product, they will be better able to act as an extended sales force. In order for the affiliate to make the effort, you simply must support them!

Make Communication Easy
Many 3rd party affiliate-tracking programs notify both the affiliate and merchant of a sale. This can often be automated and will create positive communication between merchants and affiliates. Making an affiliate’s role easier will help them increase earnings and further promote a merchants site.

Provide affiliates with great looking graphics and sample text. Graphics that work best are those that highlight your web site, yet fit the look of an affiliate’s web site.

Newsletters are another great way to get information to affiliates. Include tips and specific for affiliates, along with general marketing advice that helps with site promotion. If you are looking for software to manage newsletters, I highly recommend Group Mail -. http://tinyurl.com/23ljy

Affiliate Taboos
An affiliate generates a sale for a product and the merchant promptly decreases the commission. This sends a very negative message to the affiliate, in many cases they’ve taken a lot of time to place links, promote products and because they’ve driven effective traffic their commission is decreased. If its necessary to decrease a commission for whatever reason, be sure to include a personal note detailing the reason and letting the affiliate know that you still support their efforts.

A Cheat?
An affiliate sale occurs, you go to their website and don’t find any links you decide they must be cheating you! This conclusion is simply a based on poor communication and reporting. Many, many affiliates have multiple sites, very few affiliate tracking programs allow affiliates to list multiple sites, and in many cases the number of sites listed do not accurately reflect the number of sites owned and managed by the affiliate. Additionally many affiliates manage opt-in newsletters that may result in sales, but links are not visible on a website. An example of a popular ezine often promoting affiliates is Lockergnome!

Links, Links, Links
Keep your links valid! If you update a section of the site or remove an offer provide a redirect or retain the link saying that such and such offer has expired and a new one has replaced it. It seems a waste to discard targeted traffic because a special has expired. Be sure to communicate with your affiliates, and if a link will only be good for a specified length of time tell them up front. When an offer expires notify affiliates a week prior to the expiration with a reminder. This will give them ample time to make any needed updates.

Added Incentives!
Affiliates love added bonuses for reaching goals or specified levels of sales. Many of the 3rd party affiliate vendors run contests and provide large incentives for their top performing ones. Reward and praise successful affiliates.

Affiliates tend to be experts in other areas, which relate to a merchants business; therefore, by communicating useful information, and helping affiliates increase their earnings, they will give added exposure and increase your sales. Communicating with affiliates will ultimately benefit visitors of both sites. A little effort in the beginning can mean big rewards in the long run.

About the Author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions

Affiliate Marketing - The Basics

February 9th, 2006

Imagine that you could earn commissions on a popular brand-name product just by placing a link on your website or in your email. That, my friends, is “Affiliate Marketing”!

OK… So it’s not quite that simple, but it doesn’t have to be much more complicated either.

Let’s start with a few definitions. An advertiser, or merchant, is the company who is selling a product. An affiliate, sometimes referred to as a publisher or partner, is another person or company who assists in the promotion of the product and earns a commission for doing so. (That could be you!) In between is the account management service that partners the advertisers with the affiliates and keeps track of the sales and commissions.

If you want to become an affiliate, you first need to choose either a product you want to sell, or an account management service. You will end up with both, but the choice of one will determine the choice for the other. If you choose the product first, the advertiser will…

Read the rest of: Affiliate Marketing - The Basics here

6 Affiliate Marketing Tips

December 30th, 2005

Affiliate marketing has become increasingly popular in recent years. Affiliate programs offer merchants the opportunity to employ vast armies of sales people who only get paid for the results they achieve. The rewards for affiliates are high too, and the skilled affiliate marketer can make many thousands of dollars a month. This win- win situation has lead to an explosion in the number of affiliate programs that are available to the would-be marketer. With this proliferation of opportunities comes the question, how do you go about choosing the right one for you? What qualities should you look for in a program? How do you go about choosing a program that is right for you, and which gives you a good chance of providing a sustainable income? In this article I will give you some tips that will help you to evaluate merchants and their programs and hopefully help you avoid wasting time and money. Here are some common questions that you should ask…

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Why We Need More Affiliate Mentors

December 15th, 2005

Affiliate marketing has been in the Internet industry for quite
sometime now and it is among the most popular tools used by many
online entrepreneurs today.

It is a great option for those who want to put up an online
business quickly and cheaply. However, there is still a large
portion of the population who knows little or even nothing about
it. And most of the people who have just discovered this business
usually assume that they can easily make big bucks out of it.

Well, they re definitely wrong.

To be successful in affiliate marketing business is not an easy task
and it will never happen overnight. It s just like an ongoing
assignment where you need to find out and try various advertising
strategies and tactics. This may even require you to sign-up with
umerous affiliate programs just to determine which merchants performs well.

Another misconception that affiliates have bout this kind of
business is that they expect to gain more if they place about
20 affiliated banners on just one niche. Well it will not really
work the way you think it would because once your site is flooded
with too many banners, it will look like a link farm and visitors
won t be interested and won t even bother clicking on ANY of your
banners.

So if you really want to promote several affiliate programs in your
website, make sure that they jive with the theme and topic of the
rest of the content on your niche.

Bear in mind that three or four affiliated links in your site are enough,
depending on the size of the web page.

There are also some who think that if they add affiliate materials to
their site, they can receive sales right away. Maybe they just don t know
that affiliate marketing is all about advertising.

If there s no traffic coming to your site, how can you expect to get any
sales? Remember that the more you advertise your affiliate link or the
site where the affiliate links are placed, the more clickthru s these links
are likely to receive.

If you want to be involved or you ve already joined an affiliate program,
but you have the above misconceptions regarding affiliate marketing, then,
you might need a mentor to help you figure out where to start and what to
do in order to succeed.

In the dictionary, the word mentor is defined as a wise and trusted teacher
or counselor. Usually, these persons are experts in the field they are in.
They can give expert advice and guidance as well as supervision to another
person.

So when we say affiliate marketing mentors, they are experienced counselors
that have made affiliate marketing their specialty. Affiliate marketing
mentors can be those persons that have already been successful in affiliate
marketing and are always willing to share their experienced-based knowledge
from the viewpoint of both the affiliates and the web merchants.

And that s the reason why we wrote this article. It is aimed to give you the
items that affiliate mentors should possess and follow and why they need these
things.

Of course, it is good for an affiliate marketing mentor to know and apply some
theories and generalities regarding your business but there s nothing more helpful
and effective than telling the client what works today and what are the things that
could probably work in the future and if the trend changes.

As a mentor, you should be one of the sources of knowledge for your client and
the first one to teach them on how to generate more affiliate income. You too,
need to be knowledgeable and equipped with the keys to success for affiliate
marketers as well as for merchants. And you should guide your clients as they
try to do the things that can help boost their profit because once they do well
in that business, it can be counted as one of your great achievements.

This also makes you a successful mentor.

There are some articles on affiliate marketing that says, in order to be triumphant
in affiliate marketing business, you need to encompass and develop these traits:
persistence, patience and thirst for knowledge.

As a mentor, it is your job to help your clients take in these traits within themselves.

Once they ve developed the abovementioned character, it ll be very easy for you to
explain to them that attaining success in affiliate marketing requires sweat, blood
and of course, hefty time commitment. These traits will also teach them not to give up.

Moreover, before you train your client to be proficient in search engine optimization,
link exchanges, email marketing, newsletter marketing, reciprocal exchanges and
advertising in forums, you should first become expert on these fields.

They will surely find it hard to learn these things alone and without supervision from
one who knows best. So make

Author-Bio: Ken Reno is the owner of numerous websites, including http://www.viralmasters.com ,
a Free 4X10 Forced Matrix Viral List Builder.
Author-Bio: Ken Reno is the owner of numerous websites, including http://www.viralmasters.com ,
a Free 4X10 Forced Matrix Viral List Builder.

What is a Super Affiliate? Can you say Walmart?

December 13th, 2005

A lot of people don’t know if they want to get into affiliate marketing and sales. They’re not quite sure how it works and they don’t understand the concept. The concept is simple if you look at it like this. A Motts or Five and Dime store is like an affiliate and WalMart is like a “super” affiliate. WalMart does not make their own products to sell. They sell other people’s products and they don’t just sell a few. they sell thousands of other people’s products and they make billions of dollars doing it. They are nothing but a super affiliate if you want to get down to the nitty gritty.

A “convenience” store is like an affiliate and a “grocery” store is like a super affiliate. The more items you sell the bigger affiliate you become until you become a super affiliate. You do not have to make your own products. You can sell other people’s products and the more products you have for sale the more money you make until you become a super affiliate.

How do you find affiliate programs?

1. Some big name affiliate programs are:
Commission Junction
ClickBank
Linkshare
Many more,,,

2. Do a search on affilaite programs
3. Check out forums on affiliate programs
4. Check out interactive mail list groups for affiliate programs

How do you get started?

Some affilaite programs have ready made web sites for you. Others will just provide you with affiliate links that you paste into your web site or blog. The affilaite links have a tracking code that shows the affiliate where the sale came from and you earn a commission. If you don’t have a web site you can still become an affiliate. You can setup a free blog in a variety of different places and post your affiliate links in your blog. You can even use email as long as you don’t spam anyone. You can also use free email services like Yahoogroups or Googlegroups to build an email list for sharing tips etc, then providing your affiliate links for income.

Most affiliate programs require a signup form to be filled out and they will also require your SS number or tax id. At the end of the year they will send you a 1099 for reporting your income.

How do you get paid?
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Affiliate Niche Marketing

November 26th, 2005

If you built and sold the first teleportation device you would make some serious money.

But…

If you built the network that connected the teleportation devices and charge a subscription fee to use it, you’re set up for a future of enormous passive income.

This is the view many entrepreneurs are taking in the 21st century. Passive income can only be derived from niche products with a sustainable market.

We love niche products because they inherently don’t have many competitors and solve the problems of people who have money to spend. It is no wonder affiliate marketers fall over themselves in a rushed “grab-for-cash” type frenzy whenever a niche product with affiliate income opportunities launches. Unfortunately many are too late and end up scraping the bottom of the barrel for the last few customers…

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Affiliate Marketing Tips

November 26th, 2005

Affiliate marketing is a great way to earn extra dollars. Super affiliates can make anywhere from 10,000 dollars a month on up. My own sales aren’t that high but when I first started they were only a few hundred dollars a month. They are now in the thousands and I am constantly looking and reading about new ways to improve affiliate sales.

If you don’t have a retail product or service product of your own, you can still make money on the internet with affiliate programs.

Resources:

Ebook: The Super Affiliate Handbook - probably the very best ebook on the market today for making thousands of dollars through
affiliate marketing. This is one I highly recommend.

Article: Affiliate Motivation- How to keep your affiliates motivated to sell
Article: Affiliate Manager Time Savers- A little time management can translate into a lot of longevity for an affiliate program
Article: 10 Profit Boosting Affiliate Tips - 10 profit boosting tips to increase the success of your affiliate program

Integrate Your Affiliate Programs to Explode Your Affiliate Income

November 22nd, 2005

When you have been involved in affiliate marketing for a year or more you tend to accumulate memberships in a diverse range of Internet programs that are often disconnected.

You will have memberships in a number of income opportunities, downline building programs, traffic exchanges, and payment systems. In addition, you will have one or more domains and web hosting services and access to autoresponders (free and paid). You might also be lucky enough to have …

Read more on Explode Your Affiliate Income here:
http://rebeccagame.com/affiliates.html